You must be living under rock if you didn't know that social media has changed the face of marketing all over the world. However, did you know that many people use it as an important factor in making healthcare decisions? A recent consumer study by the National Research Corp. indicates that 1 in 5 Americans use social media as a source of healthcare information.
The survey found that 94 percent of respondents have used Facebook to gather information on healthcare, 32 percent used Youtube and 18 percent used Twitter and MySpace.
When asked about social media's influence, 1 in 4 said it was "very likely" or "likely" to impact their future healthcare decisions. When asked for their level of trust in social media, 32 percent said "very high" or "high" and only 7.5 percent said "very low." Respondents still indicated the main hospital website as the number one source of information; however 14 percent of those preferred an integrated approach with the website and social media to gather information.
Whatever the future of healthcare may hold, one thing is for sure, social media will continue to be a major communication tool for hospitals and other healthcare organizations.
article published by Healthcare IT News. To learn more about this story and others, please visit: http://www.healthcareitnews.com/news
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